Welcome to The ZOO!
NOW UNDER CONSTRUCTION!
The ZOO will be the first phase of Peninsula Beach Resort, a multi-venue, 110 acre resort with a total development cost of over $300,000,000. The ZOO will be the premier beach bar & grill and entertainment destination located in the greater Houston/Galveston metropolitan area. It will serve as an anchor for Peninsula Beach Resort, the largest planned, multi phase and fully integrated development on the entire Texas Gulf Coast.
The ZOO will be designed and built in the traditional Texas “Icehouse” architecture concept, consisting of 45,000 square feet of indoor/outdoor space, located right on the busiest road in Crystal Beach, the epicenter for thousands of beach enthusiast. The multi floor entertainment facility will feature a full-service restaurant with 19,000 S/F of service areas on the 2nd and 3rd floor dining areas, complimented with three full-service bars and 5,000 S/F of outdoor entertainment and dining areas. It will have the latest state-of-the-art kitchen to optimize speed of service. Large LED screens will provide sports and entertainment TV for the patrons.
Ten private luxury climate-controlled cabanas adjacent to The ZOO, will be offered to guest. These will feature inside/outside entertainment areas, with full bath and fully stocked kitchen & bar with private viewing deck facing the beach side.
The ground floor will have another 17,000 S/F of self-serve food and beverage bars serving the “Sandbox”, a 100,000 S/F fenced-in private beach. Live music will be staged on weekends and weeknights over the summer and shoulder periods throughout the entire year. The ZOO Beach Bar & Grill will be open all year, seven days a week, with extended hours. It will be the one and only beachfront restaurant and bar on the entire Bolivar Peninsula.
Careful Planning Guarantees Success
Sales & Marketing Key Drivers
- The ZOO will be the one and only full entertainment bar and restaurant located on the beach for the entire Bolivar Peninsula
- No comparable category competition exists
- Year around presence with easy driving from Houston and Beaumont MSA’s and only 20 min. ferry ride from Galveston
- 20 million people are only a 4.5-hour drive to the location
- Extra-long seasonality due to warmer southern gulf coast climate:
- Summer Season – Early May to Early September
- Late Summer – Late September to October
- Fall – Late October to December
- Holiday season – Late November to Jan 1
- Spring – March to April
- The ZOO partnership has over 150 years of combined experience with in depth restaurant/bar, hotel, financial, real estate development, commercial building and construction and successful adverting and marketing expertise
- The business entity is well-capitalized and has a strong, conservative financial proforma
- 3rd Party Endorsement – John Burns, the nation’s leading Commercial Real Estate Evaluation Consultant, has confirmed the revenue analysis and our market position conclusions
And finally…. BEACHES ARE THE #1 VACATION DESTINATION AND WEEKEND GETAWAYS FOR ALL TEXANS!
It’s More than a Name
“It’s a Zoo out there” the ZOO is aptly named for the 5-mile stretch of beachfront that has been the epicenter for beach goers and all-terrain vehicle gatherings, especially during summer weekends and holidays where thousands of beach enthusiast congregate during the entire summer, weekends all year round, and holidays. Hence the nickname endures and will now suitably live within the heart of the Zoo Beachbar & Grill…It’s a Zoo in here!
The ZOO will be #1!
A fully integrated advertising, promotional-marketing, social media and P.R./publicity plan will be aggressively implemented to build the ZOO brand to reach and influence the primary target market to achieve #1 share of the market in lunch, dinner and late-night restaurant dining segments, as well as #1 on-premise alcohol beverage consumption for the entire Bolivar Peninsula within the first year of operation.
The first year of operation will be front loaded with substantial advertising and marketing dollars to generate over $9million+ in projected revenue. Paid media will generate thousands of impressions consisting of :
- Approximately 60% of budget will be invested into On-going Social Media – Search Engine Optimization (SEO), Banner Ads, Pay for clicks (PPC) on Google, ‘X’, YouTube, Instagram, etc.
- Paid media to generate thousands of impressions:
- Broadcast advertising placed on local/regional TV, radio and podcast
- Outdoor billboards
- Sky trailers flying along the beachfront
- Print including newspapers/local visitor magazines and take-one brochures
- Massive multi-media PR/Publicity campaign
- Gorilla Marketing Tactics:
- ZOO beachcombers walking on the beach handing out visit incentive coupons
- ZOO Keepers beach bus transporting patrons along the beach to and from The Zoo
- Free beach cart parking for locals
- Remaining budget will consist of:
- Special Events staged to generate weekend traffic; weekly music events will generate new and repeat visits.
Location, Location, Location!
The ZOO will be located on the ocean at Crystal Beach, Bolivar Peninsula’s premier beach front destination. Bolivar Peninsula is a 27 mile long and 3 miles wide barrier Island on the Gulf of Mexico and only a short ferry ride from Galveston, Texas. The crystal sand beaches are some of the most expansive beaches on the Texas coast and are open for 4-wheel driving as well. Bolivar is considered a laid-back tranquil beach town protected by large conservation land tracts owned and protected by the Audubon Society.
It is only 3.5 miles east by ferry from Galveston, 60 miles from Beaumont and only 70 miles from Houston, the nation’s 4th largest city and its surrounding metropolitan areas of over 7.3 million people. Since 2009, there has been a total of 6,000+ new homes constructed, most of which are second homes and rental properties.
INTRODUCING PENINSULA BEACH RESORT
The ZOO is Part of Something Bigger!
Located on Crystal Beach in Bolivar, Texas, Peninsula Beach Resort, will be the largest planned, multi phase and fully integrated 110-acre resort development on the entire Texas Gulf Coast.
In the Press
45,000
Sq/ft
of indoor/outdoor space,
located right on Crystal Beach
19,000
Sq/ft
full service
beachfront restaurant.
100,000
Sq/ft
fenced-in
private beach.
10
300 Sq/ft
adjacent full-service luxury cabanas.
